Camu Camu: The Skin Brightening Superfood on Everyone's Wish List

Move over citrus fruits, there’s a new way to load up on antioxidants that your skin is going to love in more ways than one: think brightening, hydrating, and luminosity. And although you can certainly eat Camu Camu, here’s why we expect these powerful antioxidant berries to become a household name in your skincare line-up soon:

40x More Vitamin C Than Oranges

This tiny berry resembles a cherry in look and size and hails from the Amazon rain forests in Peru and Brazil—it contains more vitamin C than any other plant making it revitalizing inside and out.

All-Star Antioxidant + Free Radicals Neutralizer

Camu Camu is a potent antioxidant that can neutralize free radicals and it also aids in your skin's natural rejuvenation process—which helps your body repair damaged skin cells.

Goodbye, Instagram Filter

The combination of vitamin C and B3 vitamins (like niacin) helps to fade skin discoloration, fights pigmentation, and reduces the appearance of spots and by lifting dead skin cells that would otherwise cause your skin to appear dull or discolored.

Camu Camu Collagen Lift

Once again, the extraordinary levels of vitamin C in Camu Camu works wonders on your skin’s complexion. From smoothing fine lines to improving skin tone and boosting collagen production—which is essential for firm, soft skin. It also helps to reduce the appearance of fine lines and wrinkles.

Shields & Protects Your Skin From the Environment

The sun is not your skin’s friend when it comes to inducing wrinkles and nor does it like being impacted by some things in your environment (like pollution and allergy-inducing pollens). Teamed with a great sunscreen, the vitamins and flavanoids in Camu Camu work to shield the skin from these effects.

A Superfood Showoff

Camu Camu is also jam-packed with a long list of other vitamins and minerals including iron, niacin, riboflavin, phosphorus, potassium, beta-carotene, calcium, and amino acids which has us asking: “Is there anything this skin superfood can’t do?!”

Enjoying the benefits of Camu Camu in the form of skin care products is one of the most effective ways to do so. We think you’ll be hearing a lot more from this powerful ingredient soon as it cements its must-have place in your daily skincare routine.